When signing up for Best Pick Reports and/or Five Star Rated campaigns, you are automatically enrolled in two types of lead campaigns. All leads you receive will appear in the EverConnect Portal and be labeled with the lead source.
1. Guidebook Leads
Guidebook leads are delivered through multiple sources:
Print Leads
Print leads come from the printed Best Pick Reports and Five Star Rated guidebooks. These leads are labeled with the name of the guidebook they were delivered from.
Web Leads
Web leads come from your profile on bestpickreports.com or fivestarrated.com. These leads will contain "Web" in the name.
2. Digital Leads
Additional digital leads are generated through both branded and unbranded digital campaigns. You only pay for calls to the published numbers that are routed to you. These leads will contain "PPC" in the name.
Branded Leads
Branded leads are delivered via EverConnect-funded PPC campaigns on your company's brand name. Homeowners clicking on the PPC ads are driven to a dedicated microsite that is only serving information on your company and are given no options to navigate away.
Unbranded Leads
We run national PPC and SEO industry-specific campaigns. Homeowners calling the number on these microsites are prompted to enter their zip code and then are exclusively connected to a contractor that covers that zip code, in that industry, in a round-robin fashion.
How Do I Adjust My Digital Lead Campaigns?
Contact your Account Manager to adjust digital leads, though we strongly encourage you to take advantage of the opportunity to diversify your leads.
Adjustments to your digital leads allow you to:
- Choose the specific day/times you'd like to receive leads
- Choose to limit the number of leads you receive per day
- Pause/resume different lines of service and zip codes