Your company's Best Pick Reports profile serves as a primary mechanism for drawing quality leads. To maximize its effectiveness, ensure your profile contains accurate and detailed information.
Use the profile sections to your advantage
- Provide specific service descriptions within available space when detailing your company's offerings
- Include a Services Not Offered section if you receive inquiries for related but unavailable services (pest control companies declining wildlife removal, for example)
- Add a Minimum Job section if your company requires project thresholds, preventing calls for work below your standards
Leverage specialty notes for customer targeting
When your profile features a Services Not Offered section, you may include a specialty note on the front category page ratings table. This publicly communicates your service limitations. Best Pick Reports requests consistency in phrasing: "The company does not service."
Incorporate warranty details
Consumer research indicates homeowners prioritize warranty information when evaluating contractors. Include comprehensive, specific warranty details in your profile.
Feature meaningful distinctions
Research shows homeowners prioritize distinctions less than other profile elements. If included, focus on distinctions that genuinely matter to homeowners -- such as EPA certifications or technician qualifications -- rather than industry awards that lack consumer relevance. Update this section throughout the year as circumstances change.